Case Studies

Launch new life insurance brand into new markets

Drive brand awareness and acquisition 

Change the brand perception among a younger audience

Overlay customer data and lifestyle events with media opportunities

Map a smart, high impact — but modestly budgeted — media campaign

Amplify new brand creative with media aligned to deliver the message in memorable ways

Jet needed boutique-style service with high impact, multi-market media strategy and great value for launch 

Imperative to break through the retail static and drive online sales/customer acquisition

Deep audience and market analysis informed media channels and placements

Maximized media visibility, impact and conversions through a custom out-of-home plan 

Aligned billboards in shopping club locations and zip codes with Jet’s consumer profile of savvy working moms and millennials

Build brand awareness in top markets

Integrate awareness efforts with performance / direct for measurable results

Combine audience aligned premium placements and experiential with first-to-market, dynamic media in two key markets: NY and LA

Use new media, like digital, GPS-enhanced taxi tops on rideshare vehicles to deliver location-based messaging (e.g., Nordstroms)

Collected mobile device IDs in proximity for retargeting performance efforts to online store

Build B2C awareness and demand for the country’s largest telehealth provider with limited consumer awareness in one of brand’s largest markets: CA

Use brand data and user profiles to precision-target members and nonmembers online with programmatic display, social, and search.

Test multiple data approaches to determine highest yield formula, for engagement and acquisition

Client needed a high-impact out-of-home rollout of their new “Type E” campaign

Sync up with their broadcast and online schedule

Quick turn-around

Map customer data to strategic placements to maximize brand visibility and value

Target seven top US markets—NYC, DC, SF, Chicago, Miami, Philadelphia and Boston—including a domination of New York’s Penn Station, the #1 transit hub in the #1 US market

Reach and engage “sustainable lifestyle” advocates, beyond core environmentalists

Build a powerful online community

Identify qualified audiences locally among greenmarket shoppers in NYC, and online via The Guardian and values-aligned consumer brands

Reach and engage audiences through data-driven content marketing, media partnership, and live activation event

Reevaluate the strategy for NYPL LIVE, a prestigious series of performances, readings and interviews that was not living up to internal expectations.

Develop a marketing campaign that created consistent awareness and buzz around key speakers as well as less “famous” scholars and literary minds

Use demographically targeted content, social and direct mail to better promote program offerings to the right audiences across multiple channels.