Studies suggest the effects COVID-19 may be more significant than we think.
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In the third and final segment of our series, we examine further trends in media consumption during the coronavirus outbreak.
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This is Part 2 of a 3-part series in which I sat down with my colleague Jessica Ragusa to get a better understanding of how this outbreak will change Americans’ media habits.
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Coronavirus has dominated the news cycle for the last few weeks. As an industry expert on omnichannel advertising and innovative marketing strategies, I spoke with my colleague Jessica Ragusa to get a better understanding of what the future holds.
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Mobile marketing is integral to most modern marketing campaigns. Smartphones and social media have ensured that mobile marketing reaches a captive audience. Here are 3 mobile marketing metrics you need to keep an eye on.
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In 2018, companies shelled out more than $5 million for a 30-second Super Bowl ad spot. But is it worth it? Is this event even still relevant for advertisers, or are there more lucrative opportunities elsewhere?
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Modern marketing operations have greater access to data than ever before, and many advertisers are using this data very successfully. The data market is growing more rapidly than ever, allowing companies in all industries to leverage their access to this data in order to deliver a better, more personalized customer experience.
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The advertising industry is in a period of rapid transformation. While technological breakthroughs impact all industries, they have truly reshaped the entire advertising and marketing landscape. Does it make sense for your company to have an ad agency?
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Optimizing your ROI in marketing is crucial in gaining the upper hand over competitors. The various marketing technologies and channels of distribution have vastly different ROIs for each industry. Where should you invest your marketing dollars?
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The globalization of commerce has resulted in an over-saturated market that finds companies struggling to differentiate themselves. At the center of this struggle is figuring out how to connect with modern consumers. This quest has led to the emergence of lifestyle marketing and lifestyle brands.
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Nonprofits often operate on shoestring budgets and with bare-bones staffing, meaning their marketing often requires much more creative approaches. But giving is on the upswing, and this means that many nonprofits have a bright future.
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While the traditional paid-cable model of viewing TV in the family den seems to be outdated, the thing is that television content is more available (and accessed) than ever before. The only thing that’s changing is how people view.
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With the plethora of options that people have to access different types of content, it seems that nobody is paying attention to radio anymore. So what is the current state of the radio industry? Learn more in my latest article.
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One of the most important things to realize is that what may work well for one company won’t necessarily work for your company, and while big-name agencies do provide some benefits, there is a compelling case to be made for selecting a boutique agency.
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Media buying consists of negotiating rates for advertising placement on various platforms. Both the buying and planning processes can be significantly enhanced when ethnographic data is incorporated into the process. Learn the role of ethnographic data when it comes to media planning & buying.
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Experiential marketing, also referred to as engagement marketing, differs from traditional marketing efforts by providing the audience with an opportunity to actually experience a brand.
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The only way to truly stand out from competitors is to differentiate your brand. How can you break through all the noise and stay top-of-mind?
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Media planning and buying are both critical functions of building and executing contemporary #marketingstrategies. Read my article for key elements in both the #mediaplanning and #mediabuying processes that can help you to make sure that your media plan is strategically sound.
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Given the heavy emphasis on #onlinemedia and reaching the consumer while they are inside of their homes, it’s crucial to remember the value that OOH can bring to a comprehensive #advertising strategy.
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#SocialMedia is an incredibly powerful tool, especially for advertisers. A positive social media message with authenticity can resonate with the audience in ways that other marketing efforts simply can’t. It can also help you to reach audience members that you may not reach otherwise.
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