TELADOC

Precision-targeted B2C pilot market test for telehealth leader

CHALLENGE

Build B2C awareness and demand for the country’s largest telehealth provider with limited consumer awareness in one of brand’s largest markets: CA.

STRATEGY

  • Use brand data and user profiles to precision target member and nonmembers online with programmatic display, social, and search.
  • Test multiple data approaches to determine highest yield formula, for engagement and acquisition.

RESULTS

  • Performance exceeded benchmarks by 2-3x
  • More than half CA site traffic attributable to campaign
  • Cost effective increase in acquisitions & utilization
  • Deep audience insights translated across business lines to create efficiencies across the board