Precision-targeted B2C pilot market test for telehealth leader
Build B2C awareness and demand for the country’s largest telehealth provider with limited consumer awareness in one of brand’s largest markets: CA.
- Use brand data and user profiles to precision target member and nonmembers online with programmatic display, social, and search.
- Test multiple data approaches to determine highest yield formula, for engagement and acquisition.
- Performance exceeded benchmarks by 2-3x
- More than half CA site traffic attributable to campaign
- Cost effective increase in acquisitions & utilization
- Deep audience insights translated across business lines to create efficiencies across the board