Advocacy integrated with lifestyle, online and off
Reach and engage “sustainable lifestyle” advocates—beyond core environmentalists—and build a powerful online community.
Identify qualified audiences: locally among greenmarket shoppers in NYC and online via The Guardian and values-aligned consumer brands.
Reach and engage audiences through data-driven content marketing, media partnership, and live activation event.
RESULTS YEAR 1
- Social media activity increased by 50%
- 2,000 attendees at Union Square event
RESULTS YEAR 2
- Over 100,000 new followers on social media
- 1.5 M engagements/interactions
- Over 150 M impressions delivered