RAINFOREST ALLIANCE

Advocacy integrated with lifestyle, online and off

CHALLENGE

Reach and engage “sustainable lifestyle” advocates—beyond core environmentalists—and build a powerful online community.

STRATEGY

Identify qualified audiences: locally among greenmarket shoppers in NYC and online via The Guardian and values-aligned consumer brands.

Reach and engage audiences through data-driven content marketing, media partnership, and live activation event.

RESULTS YEAR 1

  • Social media activity increased by 50%
  • 2,000 attendees at Union Square event

RESULTS YEAR 2

  • Over 100,000 new followers on social media
  • 1.5 M engagements/interactions
  • Over 150 M impressions delivered