Localized parent acquisition and inﬂuencer marketing
Reach and acquire students for premium-priced, high quality preschools in the Flatiron and Soho neighborhoods, in an already saturated NYC market.
Surround parents with hyper-local online and offline—targeting rich media, OOH, direct mail, event/content marketing.
Reach and engage local parent inﬂuencers including admissions staff, education experts, mom groups, and real estate brokers.
- Fully enrolled since opening
- Brand lift among target audiences and independent preschool category