MONTESSORI SCHOOLS

Localized parent acquisition and influencer marketing

CHALLENGE

Reach and acquire students for premium-priced, high quality preschools in the Flatiron and Soho neighborhoods, in an already saturated NYC market.

STRATEGY

Surround parents with hyper-local online and offline—targeting rich media, OOH, direct mail, event/content marketing.

Reach and engage local parent influencers including admissions staff, education experts, mom groups, and real estate brokers.

RESULTS

  • Fully enrolled since opening
  • Brand lift among target audiences and independent preschool category