New market launch amplifies new creative
Introduce a contemporary life insurance brand into new market.
Break through the clutter and capture attention of new brand.
- Overlay customer data and lifestyle ‘events’ with media opportunities to map a smart, high impact – but modestly budgeted – media campaign.
- Amplify new brand creative with aligned media to deliver the message in memorable ways.
- Brand lift over 20% in first months
- Increase in site traffic and engagement of new clients
- Overall media value overdelivered- providing over 60% of campaign spend