HAVEN LIFE

New market launch amplifies new creative

CHALLENGE

Introduce a contemporary life insurance brand into new market.

Break through the clutter and capture attention of new brand.

STRATEGY

  • Overlay customer data and lifestyle ‘events’ with media opportunities to map a smart, high impact – but modestly budgeted – media campaign.
  • Amplify new brand creative with aligned media to deliver the message in memorable ways.

RESULTS

  • Brand lift over 20% in first months
  • Increase in site traffic and engagement of new clients
  • Overall media value overdelivered- providing over 60% of campaign spend